Phil

/Phil

About Phil

Phil specializes in SEO, PPC, usability, analytics, strategy development and conversion optimization. He has spoken at conferences regarding technology and marketing, co-authored a book on social media marketing for the Travel Industry and is passionate about soccer, beach volleyball, snowboarding and is starting canyoneering this year.

Google Experimenting With New ‘Boxed’ Search Results

Google is experimenting with boxed search results that are touchscreen friendly.

By | January 27th, 2017|Blog, SEO|0 Comments

Essential Website Redesign SEO For Web Designers

The Redesign Scenario Having a fresh new client is an exciting time, your creative juices start flowing, and great ideas start coming to mind that would really wow your client. The client loves the new look of the site, and you get the go ahead to launch, it is an exciting time. Then something happens, the client mentions that the phones have stopped ringing, the lead forms and e-commerce store has really slowed down, and they want to know what happened. […]

By | June 28th, 2016|Blog|0 Comments

Google Announces Big AdWords Changes In May 2016: Longer Text Ads, Local Search Ads & More

 Last week at the Performance Summit, Google announced some major changes coming to the AdWords platform. These changes are being rolled out as we speak, and will start popping up in the following months. Here is a quick highlight of the main changes that are coming to Google search and display network. […]

By | May 30th, 2016|Blog|0 Comments

SEO Checklist For 2016

There are many factors to consider when getting started with an SEO plan, this list [...]

By | May 3rd, 2016|Blog|0 Comments

5 Local SEO Essentials When Moving Locations

Throughout the life of a business, there will be times when it is essential to change locations and up-size or downsize their office. When this happens, their online profiles are often an afterthought. This delay in keeping your online profiles up to date can cost you in this hyper sensitive localization focused age. In addition to updating profiles there are some extra steps that should be taken in order to ensure that your business has the edge when it comes to local listings. We just moved offices ourselves, and wanted to share some steps to make it easier to retain your hard earned rankings and listings, so without further ado, here are 5 areas that will help ensure that your local listings are carried over, and that your business will have and edge when it comes to local SEO: […]

By | April 22nd, 2016|Blog|0 Comments

The Future Of Healthcare: A Google Partners Event

We had a great time talking with some amazing people from within the Healthcare Industry about AdWords and Digital Marketing Strategy today, thank you everyone for coming! […]

By | March 9th, 2016|Blog|0 Comments

Google Has Removed Right Hand Side Ads

What Happened To The Right Side Ads? As of February 22nd, Google has removed the standard search ads from the right hand side of search results. Here is what it looks like for a search like “Vancouver Insurance”: […]

By | February 24th, 2016|Blog|1 Comment

Getting Started With A Stand-up Desk

My Journey Into the Standing Desk While I’m not a huge believer in new years resolutions, I do find that the holidays allow you to take a step back, and reflect on changes that you want for the future, and one of my goals was to have a sit/stand desk for 2016. After some research, I decided on the Ikea Skarsta sit/stand desk (about $260 before taxes/delivery) due to it’s smaller footprint, and simple operation. In order to raise and lower the desk platform, you turn a handle that you pull out from under the desk. Having a motor would have made it easier, but it only takes 20 seconds to adjust the height and is not difficult at all. Here is what the desk looks like: 5 Tips for Starting To Use A Standing Desk […]

By | January 18th, 2016|Blog|0 Comments

Top Digital Marketing Trends in 2015 & Happy Birthday 1UP!

Today 1UP Digital Marketing is celebrating it’s 2nd birthday (thanks everyone!!), and in order to avoid the ‘terrible 2s’ we are going to start our second year off right, by sharing the top 5 trends for digital marketing in 2015: 1 – Mobile: On Its Own Mobile has taken on a life of its own, for the first time we are seeing mobile usage surpass desktop usage in aggregate. With it’s increased convenience and ability to push timely, relevant content, mobile is a force that needs to be optimized. […]

By | October 5th, 2015|Blog, SEO|0 Comments

Analytics Audit View: Only View Your IP Address

I have been doing several analytics and tracking audits lately for some large sites, and one method that I use to track traffic is to filter out all external traffic, and only include my own traffic. This lets me: Have clean data to work with Have agile testing environment Not interfere with other Google Analytics profile goals Here are the steps for creating a view that only shows your traffic in Google Analytics: […]

By | May 28th, 2015|Analytics, Blog|0 Comments