About Phil

Phil specializes in SEO, PPC, usability, analytics, strategy development and conversion optimization. He has spoken at conferences regarding technology and marketing, co-authored a book on social media marketing for the Travel Industry and is passionate about soccer, beach volleyball, snowboarding and is starting canyoneering this year.

The Top 5 SEO Tips For Website Designers and Developers

SEO is often an afterthought for website designers and developers. They have deadlines and deliverables on functionality and ascetics, and often don’t have the time to figure out how to make a site rank well and retain traffic. The two most common scenarios that designers and developers find themselves in are the website “update” or the new website develmopment. Most of these recommendations can be applied to both scenarios, but some notes are specifically for those that are updating a website from an older version. So with no further delay, here are the top 5 tips for website designers and developers. […]

By | February 24th, 2015|SEO|0 Comments

One Year of Digital Marketing

We are very thankful to all of our clients as 1UP Digital Marketing is celebrating its first anniversary this month! We thought it would be a great opportunity to look back on the past year of Digital Marketing. We will highlight a few of the big changes in SEO. SEO Algorithm Changes (Thanks Moz for the more detailed breakdown) Hummingbird came in late 2013 with an increased focus on semantic search with rich mark up. Sites that were well structured, and used as a guide saw a bump in traffic. In the end of 2013, we saw the first decline in Authorship listings. About 15% of queries were removed. Page layout  became a more important aspect of ranking in early 2014, with Google favouring pages without too many ads above the fold. […]

By | October 15th, 2014|1UP News|0 Comments

The Future Trends Of SEO

Recently, Search Engine Land wrote an article that asked some of the SEO industry’s heavy hitters what they think the next trends will be in the SEO world. Some great experts contributed, including Rand Fishkin, Danny Sullivan, Barry Schwartz and many more. […]

By | August 29th, 2014|SEO|0 Comments

3 Remarketing Strategies To Avoid

Retargeting (AKA Remarketing) is one of those innovations that changed the digital marketing landscape. Both for the positive and the negative. This article will explain what it is, how to do remarketing effectively, and provide a few ideas of how to implement it. […]

By | March 29th, 2014|PPC|0 Comments