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Essential Website Redesign SEO For Web Designers

June 28, 2016
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by Phil
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in Blog
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Essential Website Redesign SEO For Web Designers

The Redesign Scenario

Having a fresh new client is an exciting time, your creative juices start flowing, and great ideas start coming to mind that would really wow your client. The client loves the new look of the site, and you get the go ahead to launch, it is an exciting time. Then something happens, the client mentions that the phones have stopped ringing, the lead forms and e-commerce store has really slowed down, and they want to know what happened.

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Longer Title and Description length in Google Search Results

May 12, 2016
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in Blog
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Longer Title and Description length in Google Search Results

You may or may not have noticed it but Google has discreetly updated its search results to allow for  longer titles and descriptions. Google recently removed the right hand side ads and that has freed some room on the search results page. Consequently, they have widened that page which provides more room for longer title and descriptions.

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Let’s Help Fort Mcmurray

May 6, 2016
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in Blog
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Helping Fort Mcmurray

Help Fort Mcmurray

The massive fires happening in and around Fort Mcmurray are a tragedy. Families are loosing everything and having to start all over again. There are stories of families grabbing what they could and leaving all of their lives behind. If you are new to the story, the CBC has a good summary.

How We Can Help

We really want to help. In addition to the donations that we have already made, we want to go above and beyond by giving our services to raise funds for the Red Cross. If your business has a need for gaining more conversions, and also wants to help, then we are a match made in heaven.

Donate $500+ to the Red Cross, and 1UP Digital Marketing will perform a detailed User Behaviour Flow Analysis on your website. We will provide this service for free if you can show us a business receipt for a recent donation to the Canadian Red Cross of $500 or more. This way, we provide your business with valuable insights, we donate our time, and the Red Cross gets a donation. It's a win-win-win and our way to go above and beyond our monetary donations. 

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SEO Checklist For 2016

May 3, 2016
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by Phil
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in Blog
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SEO Checklist 2016There are many factors to consider when getting started with an SEO plan, this list is a good place to start. It focuses on high level prioritized tasks that will get your website noticed by search engines, and will hopefully also generate more traffic for you. While there are thousands of factors, this high level overview will cover the essentials. This post explores content, images, technical and external organic ranking factors, so let us being!

SEO Optimization Checklist

On-Page Writen Content

  • Ensure that all of your content is well written, mistake free, engaging, and no less than 100 words of unique content per page.
  • Identify a key target search phrase for ever page and integrate the phrase:
    • In page headline.
    • At least one sub-headline.
    • Three to fivetimes within body copy.
    • In the URL if possible
  • Ensure that content is created regularly (at least every 2 weeks), and systematically (working towards new traffic goals).
  • Ensure that the content on the page is compelling, valuable, interesting, or ‘sharable’. This will ensure that the user experience is positive, and will aid is the sharing of the content.
  • Be sure to include the city you are located in on specific pages. Consider including in the footer of each page.
  • Ensure that all of your content is unique and that you are not using duplicate content on your own site (same content on multiple pages), or from another source.
  • Use full descriptions for your anchor text as opposed to ‘Click Here’

Optimize Images

  • Have images that reflect the main search phrase for the page, and add alt tags and file names that include the search term.
  • Add captions for images that include the search phrase.

 

Technical Optimization

  • Title tag- Ensure every page has a title tag that includes the main targeted search term and is 70 characters or less.
  • Meta description tag- Ensure that it is compelling and has an CTA. No longer an SEO factor, but affects click through rates. 160 characters max.
  • Mobile- make sure that your site is mobile friendly, if responsive, must scale correctly, if not, have intelligent redirects for mobile devices.
  • Add Markup to your site – Adding markup to your site for authorship and location helps search engines understand your website, and the content it is producing.
  • Ensure that your robots.txt is submitted to Google and Bing webmaster tools.
  • Ensure that your sitemap is submitted to Google and Bing webmaster tools.
  • Ensure that your site is loading quickly, slow sites are penalized.
  • Ensure that there are no external broken links that are triggering 404 errors.
  • Ensure that the .htaccess file is correctly configured and has intelligent rules managing 301 redirects.
  • Use encryptionfor your site, HTTPS is the new standard for web protocols

External Ranking Factors

  • Listings – Claim all listings to your site on all major sites. All info needs to be identical in order to create clear signals to the search engines. Here are a few examples:
    • http://www.twitter.com/brand-name
    • http://www.facebook.com/brand-name
    • http://www.yelp.com/biz/brand-name
    • http://www.youtube.com/user/brand-name
    • http://www.linkedin.com/in/brand-name
  • Include links to your listing sites and social media profiles.
  • Inbound Links – Gain citations and links from credible websites. This is still a significant factor in SEO ranking. This needs to be done organically, and not as a paid PR based link development.
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5 Reasons Why Your SEO Campaign Should Be Long Term

April 27, 2016
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in Blog
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One Off SEO Campaigns

Everyone once is a while, we get a call or an email from companies wanting to do a one off SEO campaign. They believe that doing a proper keyword research, adding meta tags and content, fixing technical issues is all that’s required. I don’t blame them. When I first started doing SEO about 9 years ago, I ranked lofasofa.com #1 on Google for the term “sofa bed” within a few months. #2 was Ikea and #3 was Sears. The strategy of keyword research/tags/content was good enough then so I can see why people would still believe that a one off SEO campaign is a good idea. However, when it comes to SEO, you should think long term. Here’s why:

5 Reasons Why SEO Campaigns Should Be Long Terms

  • Algorithms are changing

According to Moz, Google changes its algorithm between 500 to 600 times a year. That’s right. That’s almost twice a day! Here is a link to the history of Google Algorithm changes where you can look at all the past changes and maybe (but hopefully not) match a time of a decrease of organic traffic with one of these updates.

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5 Local SEO Essentials When Moving Locations

April 22, 2016
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by Phil
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in Blog
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SEO For Moving Locations
Throughout the life of a business, there will be times when it is essential to change locations and up-size or downsize their office. When this happens, their online profiles are often an afterthought. This delay in keeping your online profiles up to date can cost you in this hyper sensitive localization focused age. In addition to updating profiles there are some extra steps that should be taken in order to ensure that your business has the edge when it comes to local listings.

We just moved offices ourselves, and wanted to share some steps to make it easier to retain your hard earned rankings and listings, so without further ado, here are 5 areas that will help ensure that your local listings are carried over, and that your business will have and edge when it comes to local SEO:

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We’ve moved! Come say hi!

April 20, 2016
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in Blog
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New Location

After 2 and half years on Granville Island, we have made the move to Gastown into a bigger and brighter office! We are able to hear the steamclock from our windows, and have a view of the north shore mountains and the Burrard Inlet from our boardroom. We would love for you to come on by to say hi! We are located at #703 318 Homer Street.

Our office

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