PPC campaigns present several advantages:
– Results are instantaneous.
– Specific demographics can be targeted to get the most bangs for for bucks.
– You can easily control budget and flow of traffic based on seasonality, promotions and needs.
– Keywords data can be tracked which is helpful insights for SEO (organic keywords data no longer get passed to analytics software)
There are a wide variety of networks that utilize a par-per-click concept. 1UP Digital has extensive experience with: