Google is experimenting with boxed search results that are touchscreen friendly.
The Redesign Scenario Having a fresh new client is an exciting time, your creative juices start flowing, and great ideas start coming to mind that would really wow your client. The client loves the new look of the site, and you get the go ahead to launch, it is an exciting time. Then something happens, the client mentions that the phones have stopped ringing, the lead forms and e-commerce store has really slowed down, and they want to know what happened. […]
Last week at the Performance Summit, Google announced some major changes coming to the AdWords platform. These changes are being rolled out as we speak, and will start popping up in the following months. Here is a quick highlight of the main changes that are coming to Google search and display network. […]
Helping Fort Mcmurray The massive fires happening in and around Fort Mcmurray are a tragedy. Families are loosing everything and having to start all over again. There are stories of families grabbing what they could and leaving all of their lives behind. If you are new to the story, the CBC has a good summary. How We Can Help We really want to help. In addition to the donations that we have already made, we want to go above and beyond by giving our services to raise funds for the Red Cross. If your business has a need for gaining more conversions, and also wants to help, then we are a match made in heaven. For $500, 1UP Digital Marketing will perform a detailed User Behaviour Flow Analysis with 100% of proceeds will go to the Red Cross. We will also provide this service for free if you can show us a business receipt for a recent donation to the Canadian Red Cross of $500 or more. This way, we provide your business with valuable insights, we donate our time, and the Red Cross gets a donation. It’s a win-win-win and our way to go above and beyond our monetary donations. […]
One Off SEO Campaigns Everyone once is a while, we get a call or an email from companies wanting to do a one off SEO campaign. They believe that doing a proper keyword research, adding meta tags and content, fixing technical issues is all that’s required. I don’t blame them. When I first started doing SEO about 9 years ago, I ranked lofasofa.com #1 on Google for the term “sofa bed” within a few months. #2 was Ikea and #3 was Sears. The strategy of keyword research/tags/content was good enough then so I can see why people would still believe that a one off SEO campaign is a good idea. However, when it comes to SEO, you should think long term. Here’s why: 5 Reasons Why SEO Campaigns Should Be Long Terms Algorithms are changing According to Moz, Google changes its algorithm between 500 to 600 times a year. That’s right. That’s almost twice a day! Here is a link to the history of Google Algorithm changes where you can look at all the past changes and maybe (but hopefully not) match a time of a decrease of organic traffic with one of these updates. […]
Throughout the life of a business, there will be times when it is essential to change locations and up-size or downsize their office. When this happens, their online profiles are often an afterthought. This delay in keeping your online profiles up to date can cost you in this hyper sensitive localization focused age. In addition to updating profiles there are some extra steps that should be taken in order to ensure that your business has the edge when it comes to local listings. We just moved offices ourselves, and wanted to share some steps to make it easier to retain your hard earned rankings and listings, so without further ado, here are 5 areas that will help ensure that your local listings are carried over, and that your business will have and edge when it comes to local SEO: […]
New Location After 2 and half years on Granville Island, we have made the move to Gastown into a bigger and brighter office! We are able to hear the steamclock from our windows, and have a view of the north shore mountains and the Burrard Inlet from our boardroom. We would love for you to come on by to say hi! We are located at #703 318 Homer Street. Our office […]
We had a great time talking with some amazing people from within the Healthcare Industry about AdWords and Digital Marketing Strategy today, thank you everyone for coming! […]