Our Team
Meet the 1UP team of digital marketing pros that you will be working directly with:
Philip Caines
![Phil Caines Headshot - 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9079-Copy-Copy-300x300.webp)
![Phil Family](https://1updigitalmarketing.com/wp-content/uploads/2021/02/Phil-Family-e1612479456412-300x300.jpg)
CEO & Visionary
Phil provides vision and leadership for the 1UP team, and helps good organizations become great. He specializes in strategy development, financial planning, and setting goals for the team. Phil also speaks at conferences and co-authored a book on social media marketing for the travel trade.
Outside work, Phil swaps digital planning for spending time with his wife and 2 kids, playing beach volleyball and soccer, and likes to be in the mountains or at the beach.
Ivan Gonzalez
![Ivan Gonzales Headshot - 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9155-Copy-Copy-300x300.webp)
![Ivan Wine Tasting](https://1updigitalmarketing.com/wp-content/uploads/2023/05/Ivan-300x300.webp)
PPC & Paid Media Specialist
Ivan brings a wealth of experience and expertise as a PPC & Paid Media Specialist. His knowledge of PPC marketing has helped our clients to achieve outstanding results, and his contribution to our team is invaluable.
Outside of work, Ivan enjoys exploring the world of wine, particularly in his favourite wine region, Slovenia Gorica Verde. He’s also an avid soccer fan, both watching and playing. Above all, Ivan is a dedicated family man, and he loves spending time with his wife and kids.
Amir Heydari
![Amir Heydari Headshot - SEO Specialist - 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9050-Copy-Copy-300x300.webp)
![Amir Heydari](https://1updigitalmarketing.com/wp-content/uploads/2023/01/Amir-Heydari-300x300.webp)
SEO Specialist
Amir is a seasoned SEO specialist and former college instructor. He takes a holistic approach to SEO, focusing on attracting searches, fulfilling their needs, and converting them into leads or sales while aligning with business objectives.
In his free time, Amir enjoys outdoor activities like skiing, paddleboarding, and walking in Stanley Park. He’s a well-balanced individual who excels both professionally and personally.
Imaan Jiwa
![Imaan Jiwa Headshot 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9350-Copy-Copy-300x300.webp)
![Imaan Jiwa Rock Climbing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/Imaan-Jiwa-Copy-300x300.webp)
Digital Marketing Account Manager
Imaan possesses a wealth of client-facing experience, complemented by her skills in PPC and SEO. With a background in Psychology and Global Business, she has honed her talent for cultivating strong relationships.
Beyond immersing herself in the captivating realm of digital marketing, you’ll find Imaan rock climbing in Squamish, surfing, travelling, and discovering the best food in Vancouver.
James Olson
![James Olson Headshot 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9261-Copy-Copy-300x300.webp)
![James Olson 2 1 e1652731059700](https://1updigitalmarketing.com/wp-content/uploads/2022/05/James-Olson-2-1-e1652731059700-300x300.jpg)
Jr. Digital Marketing Account Manager
James brings a client centric and communications focused approach to his role with the 1UP team thanks to his diverse background in customer service, digital marketing, and copywriting.
When not at work, James is playing in shows with his band, hosting a podcast, and checking out music events in Vancouver.
Julien Simon
![Julien Simon Headshot 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9122-Copy-Copy-300x300.webp)
![Julien Simon Climbing A Mountain](https://1updigitalmarketing.com/wp-content/uploads/2021/02/964672_10151654967409936_661575226_o-e1612482491814-300x300.jpg)
COO & Integrator
Julien leads the operations team and ensures that every member of the team is achieving great goals. Specializing in SEO, SEM, analytics, and usability, he has led successful online campaigns for 7-Eleven, CBC Radio, Ramada Hotels, Expedia and other big brands.
When not mining analytics reports for insights, Julien likes to climb or bike up the closest mountain or ski down it.
Juliet Westlake
![Juliet Westlake Headshot 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_9176-Copy-Copy-300x300.webp)
![Juliet Kayaking e1646785437131](https://1updigitalmarketing.com/wp-content/uploads/2022/03/Juliet-Kayaking-e1646785437131-300x300.jpg)
Executive Assistant / HR Administrator
Juliet brings extensive experience in the legal industry to the executive and operations teams. Her background in Technology and Society at the University of Victoria plays an integral role in our internal digital marketing, sales, office management, IT, and HR.
When Juliet is not working, she enjoys spending time being active outside, either going running, horseback riding, hiking, biking, or kayaking.
Mackenzie Zettler
![Mackenzie Zettler Headshot 1UP Digital Marketing](https://1updigitalmarketing.com/wp-content/uploads/2023/06/IMG_8960-Copy-Copy-300x300.webp)
![IMG 2367 scaled e1612477717195](https://1updigitalmarketing.com/wp-content/uploads/2021/02/IMG-2367-scaled-e1612477717195-300x300.jpeg)
Sr. Digital Marketing Account Manager
Mackenzie takes her experience in the customer service industry, to build long-lasting client relationships and increasing brand loyalty. She brings a creative and strategic mindset and is eager to flex her skills in SEO, PPC & CRO.
When she’s not behind her computer, Mackenzie can be seen cycling around the city, exploring the backcountry, or relaxing at the beach. She is passionate about low impact living and can repurpose just about anything!
Samantha Doucette
![Samantha Doucette Headshot](https://1updigitalmarketing.com/wp-content/uploads/2024/07/Sam-Doucette-Professional-BW-300x300.webp)
![Sam Doucette Disney 1](https://1updigitalmarketing.com/wp-content/uploads/2024/07/Sam-Doucette-Disney-1-300x300.webp)
Project Coordinator (Contractor)
Samantha ensures that the team stays organized and projects run smoothly and on time. As an experienced project coordinator, she excels at problem-solving and thrives on tackling challenges. Samantha’s dedication to accountability keeps everyone on track, contributing to the team’s success.
Outside of work, Samantha cherishes family time, enjoys cooking, and loves being in nature. An avid reader and enthusiastic traveller, she constantly seeks new adventures. A proud Disney adult, she finds inspiration and happiness in Disney’s timeless stories and characters.