Our Team

Meet the 1UP team of digital marketing pros that you will be working directly with:

Philip Caines

Phil Caines Headshot - 1UP Digital Marketing Phil Family

CEO & Visionary

Phil provides vision and leadership for the 1UP team, and helps good organizations become great. He specializes in strategy development, financial planning, and setting goals for the team. Phil also speaks at conferences and co-authored a book on social media marketing for the travel trade.

Outside work, Phil swaps digital planning for spending time with his wife and 2 kids, playing beach volleyball and soccer, and likes to be in the mountains or at the beach.

Ivan Gonzalez

Ivan Gonzales Headshot - 1UP Digital MarketingIvan Wine Tasting

PPC & Paid Media Specialist

Ivan brings a wealth of experience and expertise as a PPC & Paid Media Specialist. His knowledge of PPC marketing has helped our clients to achieve outstanding results, and his contribution to our team is invaluable.

Outside of work, Ivan enjoys exploring the world of wine, particularly in his favourite wine region, Slovenia Gorica Verde. He’s also an avid soccer fan, both watching and playing. Above all, Ivan is a dedicated family man, and he loves spending time with his wife and kids.

Amir Heydari

Amir Heydari Headshot - SEO Specialist - 1UP Digital MarketingAmir Heydari

SEO Specialist

Amir is an experienced SEO specialist and instructor who spends most of his time optimizing websites for search engines. He is passionate about staying up-to-date with the latest SEO strategies.

When not working, Amir loves adventure and outdoor activities such as paddle boarding and skiing. He’s a well balanced individual who excels both professionally and personally.

Imaan Jiwa

Imaan Jiwa Headshot 1UP Digital MarketingImaan Jiwa Rock Climbing

Jr. Digital Marketing Account Manager

Imaan possesses a wealth of client-facing experience, complemented by her skills in PPC and SEO. With a background in Psychology and Global Business, she has honed her talent for cultivating strong relationships.

Beyond immersing herself in the captivating realm of digital marketing, you’ll find Imaan rock climbing in Squamish, surfing, travelling, and discovering the best food in Vancouver.

Samantha Markham

IMG 9206 Copy Copy Samantha Markham Biking

Digital Marketing Team Lead

Samantha has a broad mix of digital marketing experience spanning PPC, SEO, and CRO – plus wider campaign management involving strategic media partnerships and digital transformation. With connected international experience, working with marketing teams across London, Paris, Hong Kong, and now Vancouver, she’s adept in delivering success in digital marketing for a range of clients and brands.

Outside of work, you can find Sam climbing BC’s hills on her bicycle, hiking a mountain, or traversing the water on her paddleboard.

James Olson

James Olson Headshot 1UP Digital Marketing James Olson 2 1 e1652731059700

Jr. Digital Marketing Account Manager

James brings a client centric and communications focused approach to his role with the 1UP team thanks to his diverse background in customer service, digital marketing, and copywriting.

When not at work, James is playing in shows with his band, hosting a podcast, and checking out music events in Vancouver. 

Julien Simon

Julien Simon Headshot 1UP Digital Marketing Julien Simon Climbing A Mountain

COO & Integrator

Julien leads the operations team and ensures that every member of the team is achieving great goals. Specializing in SEO, SEM, analytics, and usability, he has led successful online campaigns for 7-Eleven, CBC Radio, Ramada Hotels, Expedia and other big brands.

When not mining analytics reports for insights, Julien likes to climb or bike up the closest mountain or ski down it.

Ankith Shetty

Ankith ShettyAnkith Shetty Jiu Jitsu

Digital Marketing Specialist

Ankith brings with him a wealth of experience, with over 8 years in the digital marketing realm. His expertise lies in PPC and SEO, and he will be working diligently behind the scenes to improve and execute our strategies.

Outside the office, Ankith channels his commitment to discipline through his passion for jiu-jitsu, showcasing his dedication to professional and personal pursuits.

Juliet Westlake

Juliet Westlake Headshot 1UP Digital Marketing Juliet Kayaking e1646785437131

Executive Assistant / HR Administrator

Juliet brings extensive experience in the legal industry to the executive and operations teams. Her background in Technology and Society at the University of Victoria plays an integral role in our internal digital marketing, sales, office management, IT, and HR.

When Juliet is not working, she enjoys spending time being active outside, either going horseback riding, hiking, biking, or kayaking.

Mackenzie  Zettler

Mackenzie Zettler Headshot 1UP Digital Marketing IMG 2367 scaled e1612477717195

Sr. Digital Marketing Account Manager

Mackenzie takes her experience in the customer service industry, to build long-lasting client relationships and increasing brand loyalty. She brings a creative and strategic mindset and is eager to flex her skills in SEO, PPC & CRO.

When she’s not behind her computer, Mackenzie can be seen cycling around the city, exploring the backcountry, or relaxing at the beach. She is passionate about low impact living and can repurpose just about anything!

Want to Join Our Team?

Look no further (well, maybe just a little further)… see our current opportunities:

See Available Positions

Want to do more with digital?

Let’s discuss your options and uncover the right digital approach for your business.

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