Google Has Removed Right Hand Side Ads

By | February 24th, 2016|Blog|

What Happened To The Right Side Ads? As of February 22nd, Google has removed the standard search ads from the right hand side of search results. Here is what it looks like for a search like “Vancouver Insurance”: […]

Getting Started With A Stand-up Desk

By | January 18th, 2016|Blog|

My Journey Into the Standing Desk While I’m not a huge believer in new years resolutions, I do find that the holidays allow you to take a step back, and reflect on changes that you want for the future, and one of my goals was to have a sit/stand desk for 2016. After some research, I decided on the Ikea Skarsta sit/stand desk (about $260 before taxes/delivery) due to it’s smaller footprint, and simple operation. In order to raise and lower the desk platform, you turn a handle that you pull out from under the desk. Having a motor would have made it easier, but it only takes 20 seconds to adjust the height and is not difficult at all. Here is what the desk looks like: 5 Tips for Starting To Use A Standing Desk […]

Analytics Audit View: Only View Your IP Address

By | July 28th, 2015|Blog|

I have been doing several analytics and tracking audits lately for some large sites, and one method that I use to track traffic is to filter out all external traffic, and only include my own traffic. This lets me: Have clean data to work with Have agile testing environment Not interfere with other Google Analytics profile goals Here are the steps for creating a view that only shows your traffic in Google Analytics: […]

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The Top 5 SEO Tips For Website Designers and Developers

By | July 24th, 2015|Blog|

SEO is often an afterthought for website designers and developers. They have deadlines and deliverables on functionality and ascetics, and often don’t have the time to figure out how to make a site rank well and retain traffic. The two most common scenarios that designers and developers find themselves in are the website “update” or the new website develmopment. Most of these recommendations can be applied to both scenarios, but some notes are specifically for those that are updating a website from an older version. So with no further delay, here are the top 5 tips for website designers and developers. […]

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9 Tips to unleash the true power of Google Analytics

By | July 20th, 2015|Blog|

Creating a Google Analytics account and adding the code to a site is easy. It will grant you access to a lot of very valuable data. However, the data provided by default is limited. Below are 9 tips (in no specific order) to improve the data and power of your Google Analytics account. 1) Create goals with proper funnels This one is a no-brainer. Creating goals will allow for tracking of the ROI for your digital campaigns and give you insights to aid the decision making process. Creating a proper funnel will allow you to see flaws in the conversion path and opportunities to increase your conversion rate: […]

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Paid Search (PPC)

By | July 18th, 2015|Blog|

Paid search marketing is an effective way to drive new traffic to your site. It [...]

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Analytics & Tracking

By | July 18th, 2015|Blog|

If you can't measure it, then how do you expect it to grow. Analytics should [...]

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Email Marketing

By | July 18th, 2015|Blog|

An effective email campaign can drive traffic, re-engage existing clients, and increase sales. Ensure that [...]

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Social Media

By | July 18th, 2015|Blog|

Social media is all the rage, but is it really the right fit for your [...]

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Site Optimization

By | July 17th, 2015|Blog|

Are you receiving relevant traffic to your site, but find that you are not converting [...]

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