Longer Title and Description length in Google Search Results

By | May 12th, 2016|Google Search Trends|

Longer Title and Description length in Google Search Results You may or may not have noticed it but Google has discreetly updated its search results to allow for  longer titles and descriptions. Google recently removed the right hand side ads and that has freed some room on the search results page. Consequently, they have widened that page which provides more room for longer title and descriptions. […]

Let’s Help Fort Mcmurray

By | May 6th, 2016|1UP News|

Helping Fort Mcmurray The massive fires happening in and around Fort Mcmurray are a tragedy. Families are loosing everything and having to start all over again. There are stories of families grabbing what they could and leaving all of their lives behind. If you are new to the story, the CBC has a good summary. How We Can Help We really want to help. In addition to the donations that we have already made, we want to go above and beyond by giving our services to raise funds for the Red Cross. If your business has a need for gaining more conversions, and also wants to help, then we are a match made in heaven. For $500, 1UP Digital Marketing will perform a detailed User Behaviour Flow Analysis with 100% of proceeds will go to the Red Cross. We will also provide this service for free if you can show us a business receipt for a recent donation to the Canadian Red Cross of $500 or more. This way, we provide your business with valuable insights, we donate our time, and the Red Cross gets a donation. It’s a win-win-win and our way to go above and beyond our monetary donations.  […]

SEO Checklist For 2016

By | May 3rd, 2016|SEO|

There are many factors to consider when getting started with an SEO plan, this list [...]

5 Reasons Why Your SEO Campaign Should Be Long Term

By | April 27th, 2016|SEO|

One Off SEO Campaigns Everyone once is a while, we get a call or an email from companies wanting to do a one off SEO campaign. They believe that doing a proper keyword research, adding meta tags and content, fixing technical issues is all that’s required. I don’t blame them. When I first started doing SEO about 9 years ago, I ranked lofasofa.com #1 on Google for the term “sofa bed” within a few months. #2 was Ikea and #3 was Sears. The strategy of keyword research/tags/content was good enough then so I can see why people would still believe that a one off SEO campaign is a good idea. However, when it comes to SEO, you should think long term. Here’s why: 5 Reasons Why SEO Campaigns Should Be Long Terms Algorithms are changing According to Moz, Google changes its algorithm between 500 to 600 times a year. That’s right. That’s almost twice a day! Here is a link to the history of Google Algorithm changes where you can look at all the past changes and maybe (but hopefully not) match a time of a decrease of organic traffic with one of these updates. […]

5 Local SEO Essentials When Moving Locations

By | April 22nd, 2016|SEO|

Throughout the life of a business, there will be times when it is essential to change locations and up-size or downsize their office. When this happens, their online profiles are often an afterthought. This delay in keeping your online profiles up to date can cost you in this hyper sensitive localization focused age. In addition to updating profiles there are some extra steps that should be taken in order to ensure that your business has the edge when it comes to local listings. We just moved offices ourselves, and wanted to share some steps to make it easier to retain your hard earned rankings and listings, so without further ado, here are 5 areas that will help ensure that your local listings are carried over, and that your business will have and edge when it comes to local SEO: […]

We’ve moved! Come say hi!

By | April 20th, 2016|1UP News|

New Location After 2 and half years on Granville Island, we have made the move to Gastown into a bigger and brighter office! We are able to hear the steamclock from our windows, and have a view of the north shore mountains and the Burrard Inlet from our boardroom. We would love for you to come on by to say hi! We are located at #703 318 Homer Street. Our office […]

The Future Of Healthcare: A Google Partners Event

By | March 9th, 2016|Digital Marketing Strategy|

We had a great time talking with some amazing people from within the Healthcare Industry about AdWords and Digital Marketing Strategy today, thank you everyone for coming! […]

Google Has Removed Right Hand Side Ads

By | February 24th, 2016|PPC|

What Happened To The Right Side Ads? As of February 22nd, Google has removed the standard search ads from the right hand side of search results. Here is what it looks like for a search like “Vancouver Insurance”: […]

Getting Started With A Stand-up Desk

By | January 18th, 2016|1UP News|

My Journey Into the Standing Desk While I’m not a huge believer in new years resolutions, I do find that the holidays allow you to take a step back, and reflect on changes that you want for the future, and one of my goals was to have a sit/stand desk for 2016. After some research, I decided on the Ikea Skarsta sit/stand desk (about $260 before taxes/delivery) due to it’s smaller footprint, and simple operation. In order to raise and lower the desk platform, you turn a handle that you pull out from under the desk. Having a motor would have made it easier, but it only takes 20 seconds to adjust the height and is not difficult at all. Here is what the desk looks like: 5 Tips for Starting To Use A Standing Desk […]

Top Digital Marketing Trends in 2015 & Happy Birthday 1UP!

By | October 5th, 2015|1UP News|

Today 1UP Digital Marketing is celebrating it’s 2nd birthday (thanks everyone!!), and in order to avoid the ‘terrible 2s’ we are going to start our second year off right, by sharing the top 5 trends for digital marketing in 2015: 1 – Mobile: On Its Own Mobile has taken on a life of its own, for the first time we are seeing mobile usage surpass desktop usage in aggregate. With it’s increased convenience and ability to push timely, relevant content, mobile is a force that needs to be optimized. […]