Digital marketing provides you with a gold mine of business data—if you track it properly. That’s why analytics should be the foundation for all of your digital marketing efforts. Tracking means using the right codes in the right places to generate accurate data, and analytics means capturing insights from this data to help inform your decision-making.
- We treat analytics as a core element of your digital marketing
- We ensure tracking and analytics are properly set up for your campaigns
- We provide ongoing expert guidance around accessing the right metrics
Proper tracking and accurate data is key in order to make the right decisions and uncover new competitive advantages. On the flip side, improperly set up accounts lead to duplicate data, missing codes and conversions not being set up properly.
We can help you set up new accounts, profiles, goals, views and more to ensure you have access to the metrics you need.
We can perform in-depth audits of existing analytics accounts to ensure they are set up correctly to give you accurate data to help with your decision-making.
Google Tag Manager
We have extensive experience with Google Tag Manager, which provides the ability to tag elements of the site such as button clicks, form submissions and so on. It allows you to track conversion for forms that don’t have a thank you page, and pull data dynamically on a page-by-page basis. Google Tag Manager also allows us to bring a lot of tags into one account and simplify the tagging processes to boost page load speeds and trim implementation time.