Analytics & Tracking
Analytics should be the foundation for all of your digital marketing efforts. Proper tracking and accurate data is key in order to make proper decisions. Improperly set up accounts are seen too often with duplicate data tracking, tracking code missing from pages and conversions not set up properly.
We assist with the creation of new accounts, profiles, views or perform in depth audit of existing accounts.
Google Tag Manager
We also have extensive experience with Google Tag Manager which allows to tag elements of the site such as button clicks, form submit and more. It allows to track conversion for forms that don’t have a thank you page, and pull data dynamically on a page by page basis. Google Tag Manager also allows us to bring a lot of tags within one account and simplify the tagging processes to boost page load speeds and trim implementation time.