What Is PPC Advertising?
Pay-per-click (PPC) advertising is a type of online marketing that can help businesses reach potential customers and drive relevant traffic to their websites. PPC ads allow targeting specific audiences and demographics, and you only pay when someone clicks on your ad. Various types of PPC advertising strategies can be utilized to achieve your business goals, and professional PPC management services can help you get the most out of your advertising budget.
If you’re wondering what types of PPC ads are available for your business, you’ve come to the right place! This ultimate guide to PPC marketing will introduce you to eight PPC ad types that can help you reach more potential customers.
Paid Search Ads (Google & Microsoft)
Paid Search Ads, available on Google and Microsoft, appear at the top or bottom of search engine results pages (SERPs) when someone searches for specific keywords related to your business. Setting up paid search ads involves researching relevant keywords, creating ad groups, writing ad copy, and bidding on keywords. Google Paid Ads are an excellent way to reach potential customers actively searching for products or services like yours. Most digital marketing agencies offer this pay-per-click advertising service.
Display Ads (Google, Microsoft & LinkedIn)
Display Ads are graphical ads that appear on websites across the internet. They can include images, videos, or text and are placed on websites relevant to your business or audience. Setting up display ads involves creating visual ads, selecting targeting options, and bidding on placements. Display ads can help your business reach potential customers by browsing websites relevant to your industry. You can create Display ads on platforms such as Google, Microsoft, and LinkedIn.
Social Media Ads (Facebook, Instagram, TikTok, Pinterest, Twitter & LinkedIn)
Social Media ads an aspect of Social Media Marketing, are similar to display but appear on Social Media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They can include images, videos, or text and target specific audiences based on demographics, interests, and behaviours. Setting up social media ads involves selecting targeting options, creating ad copy, and choosing ad placements. Social media ads can help your business reach potential customers who are active on social media and interested in your products or services.
Shopping Ads (Google, Microsoft & Facebook)
Shopping ads appear at the top of search engine results pages (SERPs) when someone searches for specific products. They include product images, titles, prices, and store names. If you are setting up Google Shopping ads, you will need to have a product feed, a Google Merchant Center account, and create shopping campaigns in Google Ads. Shopping ads can help your business reach potential customers actively searching for products you sell. Microsoft is also introducing this option for advertisers and finding a great response.
Video Ads (Google, Microsoft, Facebook, Instagram, TikTok, Pinterest, Twitter & LinkedIn)
Video ads are king on social media or video platforms. They appear before, during, or after videos on YouTube or other social media platforms. They can include videos or animations and target specific audiences based on demographics, interests, and behaviours. Setting up video ads involves creating a video ad, selecting targeting options, and choosing ad placements. Video ads can help your business reach potential customers interested in your products or services. These ads work great for e-commerce or to drive awareness.
App Install Ads (Google & Microsoft)
App Install Ads appear on mobile devices and are designed to encourage people to download and install your mobile app. They can include images, videos, or text and target specific audiences based on demographics, interests, and behaviours. Setting up app install ads involves creating ads, selecting targeting options, and choosing ad placements. App install ads can help your business reach potential customers interested in your mobile app.
Amazon Ads (Amazon)
Amazon Advertising is a must-have for e-commerce businesses, considering Amazon’s enormous reach of 206 million daily visitors and an extensive product range of over 12 million items. In 2016, more people began their online shopping journey on Amazon than on Google. With such high traffic, it can be difficult for businesses to get their products in front of potential customers. Still, Amazon Advertising offers a pay-per-click model to help businesses reach those searching for their products.
There are three primary campaign types: Sponsored Product Ads, which appear within search results when a relevant keyword is searched for; Headline Search Ads, which appear at the top of the page when a relevant keyword is searched for; and Product Display Ads, which show images of products, similar to Shopping campaigns. While Amazon Advertising has shown excellent results, it’s essential to consider total sales across all platforms, as Amazon Advertising may take away from website sales.
Local Service Ads (Google)
Local Service Ads appear at the top of search engine results pages (SERPs) when someone searches for local services such as plumbing, electricians, or HVAC. They include essential information such as your business’s phone number, hours of operation, and reviews. Setting up local service ads involves creating a Google My Business profile, completing a verification process, and creating a local service ad campaign in Google Ads. Local service ads can help your business reach potential customers looking for services in your local area.
Finding the Right Mix of PPC
PPC advertising can help your business reach potential customers and achieve your marketing goals. Setting up these ads involves different steps, such as researching relevant keywords, creating visual ads, selecting targeting options, and bidding on placements. Each type of advertising has its unique benefits and can be helpful for different kinds of businesses in various stages of their marketing campaigns. By combining these ads and having effective PPC management services, your business can grow and reach its full potential.
Reach out to our team here at 1UP Digital Marketing today so we can help you get started with PPC management services!