Effective SEO is the foundation of a sustainable, long-term digital marketing strategy. SEO is the process of attracting visitors to your website from Google, Yahoo, Bing and other search engines. This web traffic is known as organic traffic.
If you optimize your web pages properly, effective SEO can save you thousands of dollars in paid advertising and drive more high-quality traffic to your site. However, for your SEO to succeed it needs to be strategically planned and closely monitored.
- We create strategic action plans, and ensure everything is implemented properly
- We have the right combination of technical skills and marketing expertise
- Work with senior specialists—we don’t outsource tasks to a more junior person
An effective SEO strategy consists of various pillars. Optimizing all these different facets of SEO together will yield the best results and maximize ROI. During our SEO audits and monthly management service, we focus on the following:
This is everything that is not content-related, including site indexing, xml sitemaps, 404 error pages, site architecture, and more. We make sure your website is set-up to give your content the best chance of ranking highly in search engine results.
This involves optimizing every individual page to attract the people you want to visit it. It includes elements on a page that people see, such as the copy, as well as “hidden” elements in the source code, such as meta tags and image alt tags.
This refers to strategies that don’t involve work to your own website, but that still attract traffic and build a better ranking. Strategies include link exchanges, blogging on external sites, forum comments and social media links.
A content audit is an essential first step when looking to improve your search engine results. We look at every element in the context of your business and audience. Content includes written text, images, videos, blogs—basically everything on your website.
Transitioning or updating your website?
Our SEO services can be applied to existing websites or websites in development. Often, your search engine rankings can drop during a transition to a new or updated website. We can help make the transition as smooth and non-disruptive as possible, ensuring that hard-earned rankings remain strong.
However, we need to be involved in the process early—ideally when your web designers are putting together the wireframes of the new site so we can have input on SEO considerations.