Pamela Abou Khalil
Account Manager
Pamela is a results-driven Digital Marketing Account Manager who excels at building strong client relationships and keeping projects on track. She supports multi-channel campaigns across SEO, paid media, and analytics, with a focus on performance and clarity.
Known for her organization and proactive approach, Pamela helps turn strategy into execution and ensures clients feel confident every step of the way.
Outside of work, she enjoys traveling, staying active, and experiencing new cultures. She speaks Arabic, English, and French.
Philip Caines
Co-founder, CEO, Leads Operations, Finance, and Technology
Phil provides vision and leadership for the 1UP team, and helps good organizations become great. He specializes in strategy development, financial planning, and setting goals for the team. Phil also speaks at conferences and co-authored a book on social media marketing for the travel trade.
Outside work, Phil swaps digital planning for spending time with his wife and 2 kids, playing beach volleyball and soccer, and likes to be in the mountains or at the beach.
Samantha Doucette
Project Coordinator
Samantha ensures that the team stays organized and projects run smoothly and on time. As an experienced project coordinator, she excels at problem-solving and thrives on tackling challenges. Samantha’s dedication to accountability keeps everyone on track, contributing to the team’s success.
Outside of work, Samantha cherishes family time, enjoys cooking, and loves being in nature. An avid reader and enthusiastic traveller, she constantly seeks new adventures.
Ivan Gonzalez
PPC & Paid Media Specialist
Ivan brings a wealth of experience and expertise as a PPC & Paid Media Specialist. His knowledge of PPC marketing has helped our clients to achieve outstanding results, and his contribution to our team is invaluable.
Outside of work, Ivan enjoys exploring the world of wine, particularly in his favourite wine region, Slovenia Gorica Verde. He’s also an avid soccer fan, both watching and playing. Above all, Ivan is a dedicated family man, and he loves spending time with his wife and kids.
Amir Heydari
Sr. SEO Specialist
Amir is a seasoned SEO specialist and former college instructor. He takes a holistic approach to SEO, focusing on attracting searches, fulfilling their needs, and converting them into leads or sales while aligning with business objectives.
In his free time, Amir enjoys outdoor activities like skiing, paddleboarding, and walking in Stanley Park. He’s a well-balanced individual who excels both professionally and personally.
Tim Hordo
Account Manager
Tim enjoys connecting with clients and helping them navigate the evolving opportunities with digital marketing.
In his downtime, he enjoys too many things to list here, but he mainly enjoys spending time with his family.
Julien Simon
Co-Founder, Leads Growth & Team Success & Client Success
Julien ensures that every member of the team is achieving great goals while leading growth efforts and attracting ideal partners. Specializing in SEO, SEM, analytics, and usability, he has led successful online campaigns for 7-Eleven, CBC Radio, Ramada Hotels, Expedia and other big brands.
When not mining analytics reports for insights, Julien likes to climb or bike up the closest mountain or ski down it.