What is Digital Marketing?
Digital Marketing is an essential tool for all businesses, but the impact on small and medium-sized businesses can be the most profound. My business partner Julien likes to tell a story about one of his first clients who made hide-a-beds in his garage as an early retirement source of income. After an extensive Search Engine Optimization (SEO) overhaul of this website, Julien was able to rank #1 for hide-a-bed-related searches nationally. This meant that the business owner went from selling 1 to 2 hide-a-beds per month from his garage to having a production warehouse and selling hundreds per month within a year.
While this story was from an earlier time in digital marketing when SEO competition was not as intense, it does showcase the fact that consumers are looking for products and services online, and businesses that can be found will benefit dramatically.
5 Reasons to Use Digital Marketing
If you are still on the fence about starting to implement digital marketing for your business, here are 5 reasons that showcase the scope and importance of digital marketing:
1. Relevancy:
People are sick and tired of hearing about products and services that are not relevant to them, but if an ad speaks directly to their wants and needs, it benefits the audience. Traditional marketing can’t offer the targeting and timing to get in front of the right audience at the right time for highly relevant products or services. By utilizing techniques such as PPC, SEO, social media ads, and content marketing, you can ensure that your marketing efforts reach the right people at the right time with the right message.
2. Throttling:
If you have a seasonal business that only operates at certain times during the year, or maybe you have limited sales availability, you can choose to turn off or increase your budget based on your business needs and sales funnel. No capacity to take on more clients? Then turn off your paid campaigns. Is your sales funnel drying up? Then increase your budget. This flexibility allows small business owners to derive more value at the time of need for their businesses.
3. Measurable Results:
Unlike traditional marketing, digital marketing offers detailed analytics and measurement tools. Small businesses can track the performance of their marketing campaigns in real-time, measure key metrics such as website traffic, sales/conversions, and customer engagement, and make data-driven decisions to optimize their strategies.
4. Not an expense, but an Investment:
One thing we like to stress to our clients is that Digital Marketing services should be viewed as an investment, and as such, your business should be generating an ROI from working with us. If our digital marketing team isn’t driving a return on investment, then you should consider a move.
5. Level Playing Field:
Like the story in the intro, Digital Marketing provides small businesses with an opportunity to compete with larger enterprises on a more level playing field. Through strategic digital marketing efforts, small businesses can showcase their unique value propositions, differentiate themselves from competitors, and gain a competitive edge.
The Importance of Digital Marketing
Digital marketing is not just a passing trend; it is a necessary investment for businesses looking to thrive in the digital era. By embracing digital marketing strategies, you can level the playing field, compete with larger enterprises, and unlock new growth opportunities. It offers a cost-effective, targeted, and measurable approach to promote your business, engage your target audience, and drive real-time results. It is an indispensable tool in today’s business landscape, where the online market is vast and continuously evolving.
As the old saying goes, the best time to plant a tree was 30 years ago, and the next best time is now. It is the same with digital marketing, the sooner you get started, the more time you have to compete, gain insights, improve your performance, and ultimately gain more business.
We’d be happy to have a conversation with you about how we can help you choose the right digital marketing services and enhance your digital marketing performance. Fill in our contact form to get started!