Search Engine Optimization (SEO)

What is SEO? (Search Engine Optimization)

SEO is the process of attracting visitors to your website from Google, Microsoft Bing, YouTube and other search engines. This web traffic is known as organic traffic.

To attract organic traffic, it is important to target relevant search terms, or keywords, and incorporate them into your website content. This way, your content will appear in search engines when your audience is searching.

Our SEO specialists are pros at conducting keyword research and use a trusted process to uncover the best search terms for your business.

What are the benefits of SEO?

There’s plenty of benefits to SEO when you optimize your web pages properly, including:

  • Improve your ROI and increase brand awareness by improving your search engine visibility and online presence.
  • Drive more high-quality, organic traffic to your site by optimizing your web page’s content and code.
  • Save thousands of dollars in paid advertising by improving your organic search results.

What’s included in SEO services?

Improving your website’s organic search results requires an effective SEO strategy that consists of various pillars. Optimizing all these different facets of SEO together will yield the best results and maximize ROI. We provide SEO audits and monthly SEO management services, where we focus on the following:

Keyword research

Keyword research helps you understand what your target audience is searching for and how to optimize your website to rank higher in search engine results pages (SERPs) for those keywords.

Content strategy and development

A good content strategy helps create high-quality content that is relevant to your target audience and optimized for search engines. By creating content that is valuable and informative, you can attract more traffic to your website and improve your search engine rankings.

On-page SEO

This involves optimizing every individual page to attract the people you want to visit it. It includes elements on a page that people see, such as the copy, as well as “hidden” elements in the source code, such as meta tags and image alt tags.

Off-page SEO

The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

Technical SEO

This is everything that is not content-related, including site indexing, xml sitemaps, 404 error pages, site architecture, and more. We make sure your website is set-up to give your content the best chance of ranking highly in search engine results.

Transitioning or updating your website?

Our SEO management services can be applied to existing websites or websites in development. Often, your search engine rankings can drop during a transition to a new or updated website. We can help make the transition as smooth and non-disruptive as possible, ensuring that hard-earned rankings remain strong.

However, we need to be involved in the process early—ideally when your web designers are putting together the wireframes of the new site so we can have input on SEO considerations.

Why 1UP?

  • We create strategic action plans, and ensure everything is implemented properly.
  • We have the right combination of technical skills and marketing expertise.
  • Work with senior search engine optimization specialists—we don’t outsource tasks to a more junior person.
  • We customize our plans based on your needs. E-commerce SEO can be very different than Local SEO.
  • According to Clutch, we are one of the top SEO firms in Canada.

Our professional SEO services have benefitted organizations within the Tourism & Hospitality and Healthcare industries, as well as eCommerce websites & B2B tech firms. Check out our past success stories.

It is time to ‘1UP’ your Marketing!

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