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Google Announces Big AdWords Changes In May 2016: Longer Text Ads, Local Search Ads & More

  Last week at the Performance Summit, Google announced some major changes coming to the AdWords platform. These changes are being rolled out as we speak, and will start popping up in the following months. Here is a quick highlight of the main changes that are coming to Google search and display network. […]

By | May 30th, 2016|PPC|0 Comments

Google Has Removed Right Hand Side Ads

What Happened To The Right Side Ads? As of February 22nd, Google has removed the standard search ads from the right hand side of search results. Here is what it looks like for a search like “Vancouver Insurance”: […]

By | February 24th, 2016|PPC|0 Comments

3 Remarketing Strategies To Avoid

Retargetting (AKA Remarketing) is one of those innovations that changed the digital marketing landscape. Both for the positive and the negative. This article will explain what it is, how to do remarketing effectively, and provide a few ideas of how to implement it. […]

By | March 29th, 2014|PPC|0 Comments

AdWords Extensions: Review or Star rating?

AdWords Extensions Extensions are powerful add-ons to regular Google Adwords ads. They will improve your visibility by taking more real estate space and providing additional information. They result in a boost of CTR (Click Through Rate) when used properly. […]

By | March 28th, 2014|PPC|0 Comments