Increasing Website Traffic and Consultation Bookings

About Illuma Family Law

The Illuma Family Law firm is a women-led and owned group of empathetic, dedicated and passionate lawyers based out of Vancouver, BC, looking to advocate for anyone who has been subjected to unfair relationships that have broken down. The firm provides family-first solutions with services including mediation, litigation, and agreement negotiation.

Client Challenge

Illuma Family Law was looking to increase the volume of clients they were taking on per month and to rank number one in search engines for the firm name. There was a similarly named USA based firm that was ranking ahead of Illuma Family Law, and the site only had a small volume of lead form submissions in the two months since the site launched.

Our Digital Marketing Strategy

Our campaign strategy included:

SEO Content Overhaul

We completed a comprehensive range of site audits and keyword research to ensure that the site featured high-quality content relevant to their family law needs.

Google Ads Structure

We built out a well structured Google Ads account targeting the firm’s core demographic with ad copy and keywords promoting the specific services provided by the firm and its reputation as a well regarded firm in Vancouver, BC.

Results

+309%

change in bookings

+82%

change in organic traffic

Comparing the digital marketing performance of Illuma Family Law over a 7 month time span, we saw the following success:

Consultation Bookings from Google Ads

Google Ads conversion volume saw a substantial 264% growth, and consultation bookings increased by an impressive 309% in just 7 months when compared to the previous 6 months. This outstanding growth is a clear indication of the effectiveness of our marketing efforts.

Site Rankings & Website Traffic

Organic traffic to the site grew 82% in 7 months compared to the previous 6 months. The Illuma Family Law site has consistently held an average search query position of 1 for branded terms, ranking #1 in the SERPS thanks to a well-thought-out and executed site content strategy.

Testimonial

James and the team at 1UP have been very helpful during the launch of our start-up family law practice. In addition to being knowledgeable about the industry, the team was able to help us come up with a strategy that helped with our law firm goals and needs. After coming up with the perfect strategy, the team executed perfectly as well and continues to manage and maintain with our SEO needs. Not only are they wizards in the game, they have a good understanding of business too! Thank you James and the 1UP team!

Abby Pang, Principal/Founder, Illuma Family Law