Project Description

Forbidden Vancouver Logo

Leveraging Meta Ads to Increase Sales for Gift Certificates
During the Holiday Season

About Forbidden Vancouver

Since 2012, Forbidden Vancouver Walking Tours has been staging walking tours and special events that celebrate Vancouver’s history. These tours delve into intriguing and “forbidden” aspects of Vancouver’s past, covering topics such as prohibition, crime, and other hidden tales from Vancouver’s history.

Client Challenge

Forbidden Vancouver was looking for support in increasing end of year sales, as December has historically been a slower month. This year they launched a New Holiday Tour to advertise, in conjunction with their annual Holiday Gift Certificate Sale.

Our Digital Marketing Strategy

Our campaign ideas included:


YoY we achieved the following results for Holiday Gift Certificate Sales in December:


Will Woods Testimonial

1UP has been our digital marketing agency for nine years, managing our search campaigns, Meta advertising, SEO, and conversion rate optimization. Our company has grown 8X larger in the time we’ve been working with 1UP. Much of that growth has come about from their expertise in handling our online ad accounts and in optimizing our website. The owners are really dedicated and want the best for their clients and their team. I trust them.

Will Woods, CEO, Forbidden Vancouver

It is time to ‘1UP’ your Marketing!

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