Project Description

White golf kamloops logo

Building Awareness and Website Optimization

About Golf Kamloops

Golf Kamloops is a marketing consortium consisting of 8 golf courses, 9 accommodation partners, 3 wineries and 1 transportation partner. The program is managed by the team at Tourism Kamloops. Their goal is to promote traveling to Kamloops as a Golfing Destination. With award-winning golf courses in a diverse landscape from shoreline to cliffside with 1,200m of elevation change that inspires some of the most unique golf layouts in Canada. Their mission is to “make Kamloops your primary destination for an unforgettable golf vacation.”

Client Challenge

Golf Kamloops needed support in raising awareness and the profile of Kamloops as a golfing destination. Further, Golf Kamloops wanted to generate website bookings with carefully crafted packages during a global pandemic.

Overall, the challenges were both to raise awareness to a specific audience of avid golfers that may not be aware of Kamloops’ endless and varied golfing possibilities but also to generate hard conversions and bookings to drive revenue.

Our Digital Marketing Strategy

In order to address Golf Kamloops’ challenges, our digital marketing strategy included:


These stats compare the Covid-19 pandemic period of 2020/2021 to 2018/2019. The results are very strong on their own but even more impressive considering the Covid-19 lockdowns and travel restrictions during this period of time.


Lisa White Golf Kamloops Headshot

The past 4 years have shown significant growth for Golf Kamloops. Even with all the impacts of COVID, booking numbers and engagement have maintained a steady increase on all fronts.  After adopting the management of the golf marketing consortium in 2017, we knew we needed a complete overhaul. 1UP digital had the strategies and knowledge to support an incredible website rebuild as well as a streamlined google marketing strategy that delivered great results.

Lisa White, Industry Relations + Communications Strategist, Golf Kamloops

It is time to ‘1UP’ your Marketing!

Want to do more with digital?

Let’s discuss your options and uncover the right digital approach for your business.

Get started