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Gaining Brand Recognition & Increasing Revenue

About PeapodMats

PeapodMats is a women-owned e-commerce company that sells reusable bedwetting & incontinence mats. They are two moms, who from their own experiences needed a good quality re-usable waterproof mat for their toddlers and older children. They needed something they could use for bedwetting but was easy to manage and thus, PeapodMats was born! The Peapod team presented on season 10 of Dragons’ Den and made a deal with Manjit Minhas.

Client Challenge

PeapodMats gained brand recognition in Canada after appearing on Dragons’ Den, however, US sales were still low on their website. They had been running limited ads in the past and wanted to reach new audiences, especially in the US, and grow website revenue.

Our Digital Marketing Strategy

In order to increase brand recognition in Canada and the US for PeapodMats, our digital marketing strategy included:

Deep Dive In Search Behaviour

Our strategy was to build out a search campaign that included more terms synonymous with bedwetting mats. This allowed us to reach folks who were searching for the product by different terms, as well as including wider use cases, such as pee pads for pets and potty training solutions.

Target Audience Segmentation

The 1UP team developed highly targeted campaigns based on interests and focussed on ad creative that better demonstrated PeapodMats features through video ads on Facebook and Instagram.

Queens of the Jungle

Building out more targeted Amazon campaigns in the US & Canada to align with the broader use cases & keyword searches. We also helped PeapodMats with Amazon product listing names & store updates.

Competitive SEO Gap Analysis

We reviewed competition, researched trends and keywords to create a more robust content strategy for the PeapodMats website, including more a consistent blog schedule and additional content pages.

Results

+253%

Google Ads revenue

+626%

Facebook Ads revenue

+74%

Website revenue

+34%

Organic website traffic

Comparing the digital marketing performance of PeapodMats from one year to the next, we saw the following success:

Google Ads Revenue

Google Ads revenue increased by 253% in 2 years and the conversion rate increased by 250%.

Facebook Ads revenue

Facebook Ads revenue increased by 626% over a 2 year period.

Organic website traffic

We saw a 34% increase in users visiting the site via organic searches when comparing one year to the next.

Amazon revenue

Sponsored Product ads, specifically on Amazon.com, PeapodMats gained 59% more US sales via ads and is on track to surpass $1M in revenue on Amazon in 2023.

Testimonial

We have been working with 1UP since 2020 and have developed a strong team relationship with our assigned account representatives. Their dedication to branding our company through social media is achieved through learning everything about our company and educating themselves on a not so sexy topic pee! They have provided valuable insight into our target market and continue to stay current on social media changes and work around all the obstacles for us to increase our sales. The 1UP team is trusting and reliable and follows through on every task assigned. We wouldn’t be able to stay on top of the ongoing and ever-changing demands of social media without them!

Co-founders, Amanda & Liz, PeapodMats