Increasing New Clients with a Strong Lead Generation Strategy

About Harrison Healthcare

Harrison Healthcare are leaders in the prevention and management of disease, optimizing the health and well-being of Canadians with effective, accessible services created and nurtured within a culture of innovation, excellence, and compassion. They provide personalized, service-focused, and compassionate care that discerning individuals and families value so highly – and that delivers optimal results. Harrison offers the most advanced approaches to disease prevention & management, longevity, vitality, and performance using the most modern, scientifically validated methods.

Client Challenge

Harrison Healthcare was a newly established healthcare clinic with locations in Vancouver and Calgary when they sought the expertise of 1UP. Their primary goal was to bolster their client roster with a strong lead generation strategy across paid ads channels. In addition, Harrison was launching a brand new website and required a carefully planned search engine optimization strategy to build domain authority, against major players in the market and increase their organic ranking for home page as well as other key pages for brand name and secondly, for important industry-relevant keywords.

Our Digital Marketing Strategy

Our digital marketing strategy consisted of a multidisciplinary approach, including:

SEO Strategy Research

We completed comprehensive SEO research for Harrison’s industry that covered both on-page and technical SEO audits including audits such as a competitive analysis, content gap analysis, and keyword research. Based on our findings, we developed an SEO strategy that would increase the visibility of Harrison’s site on the search engine results pages.

Google Ads Campaign Planning

The 1UP team developed a well-researched Google Ads structure that included campaigns based on search term trends and the location-specific needs of the client.

Meta Ads Refresh

After testing advertising strategies on multiple platforms (LinkedIn, Microsoft), the 1UP team completely redeveloped the Meta Ads strategy and structure to help Harrison Healthcare reach a broader yet more relevant audience on Facebook and Instagram.

Results

+1,750%

in social media conversions

+99.8%

in organic users

-68.6%

in cost per lead

Comparing the digital marketing performance of Harrison Healthcare from one year to the next, we saw the following success:

Social Media Results

A change in strategy allowed us to significantly increase the volume of leads from Meta Ads. Although we tripled our investment, we experienced a 1,750% increase in conversions from this channel and the cost per lead dropped by 68.6%.

Organic Results

In the first 6 months of the website launch, we were able to double the amount of new users from Organic Search, with an increase of 99.8%.

Testimonial

I have a lot of gratitude for the team at 1UP Digital Marketing. Their collaborative spirit and expertise have made a big difference in our digital campaigns. They are not just a service provider; they are knowledgeable partners who genuinely take our feedback to heart and are consistently engaged in driving our KPIs forward. Every step of the way, they’ve shown a commitment to our success, continually adapting and improving strategies to keep us ahead of the curve. As a third-time client, I can attest to their great team who are a pleasure to work with.

Gail Findlay-Shirras, Senior Director, Marketing, Harrison Healthcare