9 Tips to unleash the true power of Google Analytics

By | August 20th, 2015|Google Analytics|

Creating a Google Analytics account and adding the code to a site is easy. It will grant you access to a lot of very valuable data. However, the data provided by default is limited. Below are 9 tips (in no specific order) to improve the data and power of your Google Analytics account. 1) Create goals with proper funnels This one is a no-brainer. Creating goals will allow for tracking of the ROI for your digital campaigns and give you insights to aid the decision making process. Creating a proper funnel will allow you to see flaws in the conversion path and opportunities to increase your conversion rate: […]

Analytics Audit View: Only View Your IP Address

By | May 28th, 2015|Google Analytics|

I have been doing several analytics and tracking audits lately for some large sites, and one method that I use to track traffic is to filter out all external traffic, and only include my own traffic. This lets me: Have clean data to work with Have agile testing environment Not interfere with other Google Analytics profile goals Here are the steps for creating a view that only shows your traffic in Google Analytics: […]

The Top 5 SEO Tips For Website Designers and Developers

By | February 24th, 2015|SEO|

SEO is often an afterthought for website designers and developers. They have deadlines and deliverables on functionality and ascetics, and often don’t have the time to figure out how to make a site rank well and retain traffic. The two most common scenarios that designers and developers find themselves in are the website “update” or the new website develmopment. Most of these recommendations can be applied to both scenarios, but some notes are specifically for those that are updating a website from an older version. So with no further delay, here are the top 5 tips for website designers and developers. […]

1UP has some fun with archery tag

By | February 2nd, 2015|1UP News|

Life is a beach We are a work hard play hard type of agency. Today, from 6.30am to 9am, we went to 6pack for a corporate team building event and ran around in the sand while playing archery tag. Breakfast Television was filming so you can see us in action: http://www.btvancouver.ca/videos/4027777644001/ Highlights At 0:25: You can admire Julien’s teasing dance followed by a failed attempt at catching an arrow. At 0:45: Phil goes for an aggressive run, jumps while firing an arrow, followed by some screaming from an opponent. I believe a successful head shot was to blame for that. […]

One Year of Digital Marketing

By | October 15th, 2014|1UP News|

We are very thankful to all of our clients as 1UP Digital Marketing is celebrating its first anniversary this month! We thought it would be a great opportunity to look back on the past year of Digital Marketing. We will highlight a few of the big changes in SEO. SEO Algorithm Changes (Thanks Moz for the more detailed breakdown) Hummingbird came in late 2013 with an increased focus on semantic search with rich mark up. Sites that were well structured, and used Schema.org as a guide saw a bump in traffic. In the end of 2013, we saw the first decline in Authorship listings. About 15% of queries were removed. Page layout  became a more important aspect of ranking in early 2014, with Google favouring pages without too many ads above the fold. […]

The Future Trends Of SEO

By | August 29th, 2014|SEO|

Recently, Search Engine Land wrote an article that asked some of the SEO industry’s heavy hitters what they think the next trends will be in the SEO world. Some great experts contributed, including Rand Fishkin, Danny Sullivan, Barry Schwartz and many more. […]

3 Remarketing Strategies To Avoid

By | March 29th, 2014|PPC|

Retargeting (AKA Remarketing) is one of those innovations that changed the digital marketing landscape. Both for the positive and the negative. This article will explain what it is, how to do remarketing effectively, and provide a few ideas of how to implement it. […]

AdWords Extensions: Review or Star rating?

By | March 28th, 2014|PPC|

AdWords Extensions Extensions are powerful add-ons to regular Google Adwords ads. They will improve your visibility by taking more real estate space and providing additional information. They result in a boost of CTR (Click Through Rate) when used properly. […]