How we helped
In order to regain the market share AllCleared lost and to overtake their competitors, we focused on a comprehensive digital marketing campaign focusing on:
- New corporate identity
- New website launch
- Paid campaigns
New corporate identity
In order to stand out from the copycats, we came up with a new name for the company: AllCleared. This change was significant so that the audience would be able to differentiate between the “real” company and the competitors.
With the new business name launch, we developed a new website and made sure the transition from the old to the new version progressed smoothly. We also redid the old website a couple of times over the few years we worked together.
We ran some user testing and usability tests using third party tools to see how users were interacting with the previous page to help create a new redesign meeting users’ needs.
We streamlined the tracking and conversion funnels so that we could monitor the web performance more effectively.
We implemented website optimization strategies in order to ensure that the website ranked well organically.
We created paid campaigns for AdWords, Bing and Facebook to reach a broader audience.
We implemented several tracking tools in order to understand visitor behaviour and provide insightful reports on a regular basis.
Besides paid campaigns, we also helped them with their email marketing program.